GeoMarketing – Reach the Right Consumer Now
Location-based technology is opening up a world of opportunities for independent retailers including shops, bars, and restaurants on the high street. Geomarketing makes it possible for consumers to see your products and services at the point they want to buy them.
Moola Rewards is a student discount app that uses location-based technology to offer students discounts that are active and available right here, right now. By presenting deals that are around where the student is located, advertisers improve the chances of making a sale. Research conducted by Google shows that 61% of smartphone owners prefer to buy products from sites that offer customised content for their location.
What is Geomarketing?
Geomarketing is where location-based data is used in the presentation of marketing content to your target audience. The moola rewards student discount app presents deals and offers based on the student’s location on the high street. It presents the deals that are physically closest.
The retailer creates an account adding their logo, contact details, location information for each of their premises and vouchers. For a monthly fee of £9.99 + VAT they can publish an unlimited number of deals. Each voucher can be created for different times of the day and different days of the week.
Benefits of Geomarketing
Unlike other forms of online advertising where retailers bid for keywords with results presented in order of who paid most, geomarketing levels the playing field and increases relevance. In a nutshell geomarketing makes it easy to engage your audience with quality, relevant content that’s hyper-targeted to where they are now. It can Goemarketing help by encouraging students to shop in-store as opposed to online.
Students download the app and register their details including their university email which is verified to prove their student status.
Focus on The Right Deal
The moola rewards app utilises geomarketing to drive real customers to your business while simultaneously simplifying the advertising process. There’s no fiddling around with keywords which have to be shoehorned into a title and a brief description. Instead, it’s simply a case of offering a great deal using whatever language best describes it.
Drive Custom not Interest
The moola rewards app gives retailers the tools to drive custom by offering deals they can choose right here, right now. Start your trial now.