Active Advertising – Today’s Specials in The Moola App
For the independent retailer with their bricks and mortar store on the High Street, advertising is a necessity and a chore. Unlike larger organisations, they have a limited budget and limited time to cover all the bases required by the business.
Take for example Kate Lane who has owned the business Cafe in The Park in Matlock for the past 20 years. Her passion is cooking and preparing food, hence the business. She’s a foodie first and foremost, that’s what gets her up each morning. However, like all businesses she has to adapt to threats and challenges from new businesses as they move in on her territory.
She also has to advertise which she prefers to do in the traditional way. She sponsors a local football team, and advertises in local media etc. Her business is doing very well and I can say from personal experience that Cafe in the Park does a cracking breakfast.
Businesses like Cafe in the Park are the reason that we setup moola. We want to provide advertising that gives real value, that’s easy to setup and maintain and at a fixed price that any small business can afford. It’s £9.99 + VAT per month.
We also want to provide a facility that enables customers to discover new places to eat, drink and have a good time. Since we decided to launch moola in Matlock we’ve been amazed by the discoveries we’ve made in reaching out to local businesses.
For example – We’ve found that our local Balti does deals on a Friday and Saturday, as well as on a Monday and Wednesday. We’ve discover that Herd in Matlock does two cocktails for £10 with happy hour every hour, all day everyday. We also found that Hodgkinson’s Hotel and Restaurant allows walk in trade, where as we thought the restaurant was for residents only. I don’t know why we thought it, but we did.
So what does moola do that other advertising doesn’t? Well it uses the capabilities of your smart phone to present information that’s near to you now. You only receive the information when you’re using the app – otherwise it would be bloody annoying.
This gives you the information you need when you need it. So if you’re looking for somewhere to go for lunch – look in moola and you’ll see a list of what’s available presented with the closest at the top of the list.
Because the Moola App shows you details of what’s on offer, it gives you the confidence you have when you know what to expect. There’s nothing worse than walking into a restaurant and being unsure if they are serving food today. You can feel quite awkward. Moola removes that awkward feeling as you now know what to expect.
Active advertising works for businesses and their customers. The business is guaranteed to be found by customers who are in their vicinity looking to buy. Customers get to discover and take advantage of offers that they wouldn’t normally know about. It’s a win-win.